Project: Designing a landing for a sidecar product along with strategic nudges to boost engagement with the main offering (NeoEmail)

Duration: 6 week

Role: Product Design Intern

Stakeholders: Senior Designer, Product Manager and Product Head

About the product.

NeoEmail, is an email product that provides business email to SME’s to help their brand look professional and grow.

Why was their a need to build a sidecar product

• The Signature Designer feature was loved by our Neo users, with many choosing to upgrade their plan specifically to unlock it.
• Upon further research, we also discovered that "Signature Designer" is one of the top searched terms on Google. Therefore, we wanted to build Signature Designer as a standalone product.
• Bring more organic traffic to Neo website.
• Less customer acquisition cost involved, as the main editor and the templates were already ready.

This project is under NDA, so let’s connect to discuss the process and designs on a call.

Book a call on calendly: https://calendly.com/ishita-kedia01/30min

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